Expertise > Industry Expertise
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Experts in 15 Industries and 10 Cultures

The knowledge and experience behind each of our industry practices is deep, flowing from raw materials to finished goods. Our experts work with the client to design a program that most effectively achieves specific goals and helps in the decision-making process. For this, we draw upon years of direct, front-line experience in a full range of industries and our proprietary methodologies.

  • Consumer Goods
  • Food & Beverage
  • Beauty and Fashion
  • Technology
  • Government & Public Sector
  • Healthcare & Medical

Agribusiness, Food & Beverage: The entrants of the food and beverage industry face many competitors that are well established household names. MZI has assisted numerous foreign food and beverage companies to enter the U.S. market. MZI addressed all issues from the analysis of target audience, to the analysis of product and the implementation of the client's branding and sales plan.

Architecture & Construction: The architecture industry is a highly segmented industry with very few large corporations and many specialized firms. As a result, architecture firms tend to have very unique branding and strategic needs. Most revenue in the industry comes from basic design services for the industrial and commercial sectors.

Business & Technology: The tech industry represents one of the easiest ways for businesses to increase efficiency and as such, is extremely relevant to the business world. With MZI's superior technical skill and focused strategies, tech companies are equipped with new strategies, from new consumer forward representation to pricing strategies.

Chemicals & Materials: The chemical and material industries are both heavy research and development industries with innovation being a key differentiator. They are also very technologically dependent, with much of the work being done by machines.

Cosmetics & Personal Care: The cosmetic industry is one of the fastest growing market segments in the world that generates over $200 billion dollars annually. MZI Global’s proven expertise in the cosmetics industry allows our clients successfully enter new markets, generate strong brand recognition and segnificantry increase sales.

Consumer Packaged Goods: MZI has extensive experience developing strategic roadmaps for luxury consumer goods. This experience makes us an ideal candidate for developing a marketing strategy for our clients in retail.

Eco-Friendly & Green: The eco-friendly market is still relatively new. It is an industry based on environmentally friendly products and building connections with consumers. Manufacturers encourage consumers to bond to their products and their cause.

Educational Sector: MZI assists educational institutions in promoting their brand and reputation globally across cultural diversity via customized target programs in order to enhance the public perception of the school. MZI Global implements online strategies that engage the educational sector's key audiences and communicates creatively, using the latest web tools including multimedia/video environment.

Fashion & Textile: Fashion is a large, fast-paced, cut-throat industry in the U.S. MZI Global has worked with multiple foreign fashion firms to assist them in entering and surviving in the American fashion industry, connecting them to buyers and trade shows.

Jewelry & Accessories: MZI Global offers an exclusive opportunity to jewelry companies to create and implement customized market entry strategies within specific international and ethnic markets. MZI Global cultural insight, proven reputation within the industry and 25 years of experience, enables us to facilitate successful deal making campaigns for our jewelry clients within international markets without a hefty price tag commonly associated with jewelry brand sales and adaptation.

Government & Public Sector: Governmental agencies have the power to accomplish extraordinary things. They thrive when equipped with good strategy and focus. MZI Global helped them by implementing strategic integrated marketing to market intelligence.

Healthcare & Medical: MZI serves many different types of physicians in achieving their goals, from expanding patient base to investment feasibility analyses.

Manufacturing: Manufacturing is the mass production of products for sale to consumers at a profit. MZI supports manufacturing firms in a variety of industries, with multiple services from brand awareness, to market entry, to packaging, and more.

Media & Publishing: The media industry caters to countless unique and complex markets. MZI Global provides in-depth knowledge of these markets, enabling clients to make the best decisions, and achieve desirable results.

Nonprofit & Foundations: The purpose of nonprofits and foundations are to solely further their cause. With MZI's work, these organizations have established partnerships, raised awareness, and enhanced their image. Nonprofits and foundations are affiliated with our corporate citizenship services.

Pharmaceuticals: The pharmaceutical industry has come under scrutiny due to public debates over healthcare costs and high-profile product recalls. MZI Global provides analyses of consumer trends to successfully market new products to target segments.

Service & Hospitality: The service industry is built on consistent value and loyalty. MZI Global uses Ethnosynergism® to establish that value and loyalty, and further the success of its clients.

Retail: The retail industry balances profit margins with a constant battle for market share and attention of customers. MZI has successfully helped many retail firms overcome such obstacles and thrive in the U.S. market.

Trade Shows & Events: MZI successfully puts on trade shows and events to help market its numerous clients in order to raise awareness, increase profits, and enhance brand image.

Travel & Tourism: MZI serves clients in areas of tourism from boosting up tourism at an actual vacation site to transportation methods.

For more information, please visit our Ethnosynergism site.