With increased awareness about the danger posed to the environment by many common materials and practices, consumers are starting to become more conscientious about what they purchase. Manufacturers encourage consumers to bond to their cause and their products. Through Ethnosynergism®, MZI created a unique and fun marketing campaign that appeals to the audience, while still maintaining the integrity of the company’s ideals. MZI Global researches the niche demographic of potential eco-conscious customers and designs a campaign to better fit the natural feel of the eco-friendly products. 