Governmental agencies have the power to accomplish extraordinary things. MZI helped them by implementing strategic integrated marketing to market intelligence.Working with international governments who seek to facilitate their companies and products’ market entry to U.S.,  MZI Global consultants conduct a complete overhaul of every aspect of marketing events and trade show, from theme and brand to event layout and exhibit selection.

Utilizing a complex mix of traditional and innovative tactics, such as MZI’s proprietary methodology, Ethnosynergism^®, MZI secures attendance from large buyers and  key media outlets. Through a full-scale, multi-lingual media relations campaign heavily focused on social media, blogs, and interactive promotional materials, MZI considerable raise the show’s awareness and attendance among North American buyers.