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January 07, 2010
How Much Should Be Budgeted for an Integrated Program?
This article explains the thought process and importance of allocating a budget.

January 07, 2010
Which trends are growing in marketing?
What is changing and has already changed has been driven by changing technology.  One of the biggest changes is that consumers and customers now know more about their suppliers than suppliers know about them.  With the Gen Y growing up with tech

January 07, 2010
What are the four key markets?
 Facts - customers only want data and basic analysis such as market data, production levels, and available resources and so on. Insights - assessment or identification of potential opportunities, which may come from the output from detailed ana

January 07, 2010
How does MZI Global deliver their value proposition via Ethnosynergism?
MZI Global Core Ethnosynergism® Networks deliver our clients a superior value proposition via:partnership with leading academic institutions, constant study on new and emerging markets and segments, global partnership, access to 4000 + emerging compan

January 07, 2010
How do you improve an entire company’s market responsiveness?
To improve the entire company’s market responsiveness, the superiors must take a part of a company, not try and change the whole thing, but do an excellent job fixing that part and then let the positive effects change the rest of the company.

January 07, 2010
What is MZI Global all about?
MZI Global is a narrowly focused on “market entry” consultancy.  MZI Global’s product service portfolio contains solutions for 15 industries, with multi-cultural experiences which leverage into international markets - 10 languages a

January 07, 2010
The Origins of Ethnosynergism
This article explains the origins of MZI Global’s strategic method of planning, Ethnosynergism.

January 07, 2010
Does any process work with any type of company?
No, the process has to be appropriate to the size and culture of the organization. Customized plans are created for each unique individual company to fit their own unique culture.

January 07, 2010
What services do MZI Global clients respect the most?

Deliverables: MZI Global delivers comprehensive and proactive new market entry strategies. Differentiator: Ethnosynergism® market system network. Value: MZI Core Networks experience/reputation/deliverables:

January 07, 2010
What are MZI Global’s advantages?

MZI Global’s advantages are: Focused Market Entry Specialization (brands, products, ventures), MZI Global Network Opportunities: 1 Market Entry = 25 Countries , 4000 companies globally, 300 leadership organization in US , top 10 academi

January 07, 2010
What kind of clients does MZI Global serve?
Private enterprises, foreign trade missions and foreign governments, business owners and CEO,  and marketing departments working on global entry or multicultural targeting.

January 07, 2010
What Is MZI Global’s value proposition?
MZI Global is a narrowly focused on “market entry” consultation, covering over 4 continents and 10 language groups. MZI Global’s product service portfolio contains solutions for 15 industries – locally and worldwide. Our Ethnosyner

January 07, 2010
Social Marketing: Marketing NYC Public Transportation
MZI Global prepared a proposal for the New York Metropolitan Transportation Council (NYMTC) to help it in its quest to reduce traffic flow in the city. The purpose of the proposal was to present to NYMTC an effective strategic plan that would promote the

January 07, 2010
What differentiates MZI Global Strategy Consulting from other firms?
MZI Global’s competitive advantages are as follows:

January 07, 2010
What remains the same in marketing strategies besides changing trends?
The basis of the marketing process is still the same. It’s about taking data about your competitors, your markets, your customers, analyzing it, working out what they need, what you have got to do, and pulling the right leaders.

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