January 07, 2010
What is MZI Global’s fee and engagements process?MZI Global is “Lean and Mean”: No firm of our size can match our international and multicultural experience, with value proposition unmatched to any other consulting firm specializing in market entry issues.
January 07, 2010
What tools are necessary for a successful implementation?For successful implementation, the firm should have in depth market intelligence of how to analyze data and how to utilize it into different strategies and ideas.
January 07, 2010
Social Marketing: Marketing NYC Public TransportationMZI Global prepared a proposal for the New York Metropolitan Transportation Council (NYMTC) to help it in its quest to reduce traffic flow in the city. The purpose of the proposal was to present to NYMTC an effective strategic plan that would promote the
January 07, 2010
What is MZI Global all about?MZI Global is a narrowly focused on “market entry” consultancy. MZI Global’s product service portfolio contains solutions for 15 industries, with multi-cultural experiences which leverage into international markets - 10 languages a
January 07, 2010
How do you get an organization that is genuinely market responsive?Marketing is not just about promotion and advertising, even though the masses tend to think that’s all marketing is. The organization has to understand the market in order to be successful. With information on the market, the firms must decide who t
January 07, 2010
What services do MZI Global clients respect the most?Deliverables: MZI Global delivers comprehensive and proactive new market entry strategies. Differentiator: Ethnosynergism® market system network. Value: MZI Core Networks experience/reputation/deliverables:
January 07, 2010
How do you properly define a market?It is important to define a market in terms of need sets and not by their products. It is then necessary to correctly segment your audience/target. And finally, you must match your offers to the needs of the segment.
January 07, 2010
What are MZI Global’s advantages?MZI Global’s advantages are: Focused Market Entry Specialization (brands, products, ventures), MZI Global Network Opportunities: 1 Market Entry = 25 Countries , 4000 companies globally, 300 leadership organization in US , top 10 academi
January 07, 2010
The Emerging Importance of EthnographyAs more companies refocus squarely on the consumer, ethnography and its proponents have become star players.
January 07, 2010
What kind of clients does MZI Global serve?Private enterprises, foreign trade missions and foreign governments, business owners and CEO, and marketing departments working on global entry or multicultural targeting.
January 07, 2010
Which trends are growing in marketing?What is changing and has already changed has been driven by changing technology. One of the biggest changes is that consumers and customers now know more about their suppliers than suppliers know about them. With the Gen Y growing up with tech
January 07, 2010
Slavic Heritage and CultureDating back to as early as September 2005, the New York metro area has been experiencing a noticeable rise in enthusiasm for Slavic culture and art. Because of the significant purchasing power of Slavic communities, this rise in interest makes the Slavic
January 07, 2010
What Is MZI Global’s value proposition?MZI Global is a narrowly focused on “market entry” consultation, covering over 4 continents and 10 language groups. MZI Global’s product service portfolio contains solutions for 15 industries – locally and worldwide. Our Ethnosyner
January 07, 2010
What are the four key markets?Facts - customers only want data and basic analysis such as market data, production levels, and available resources and so on. Insights - assessment or identification of potential opportunities, which may come from the output from detailed ana
January 07, 2010
What are MZI Global’s services?