Introducing Water Gourmet With Added Health Benefits And Guaranteed Purity
Introducing Water Gourmet With Added Health Benefits And Guaranteed Purity
MZI Global launches new Japanese product called the “Gourmet Water Saver”
MZI Global is handling the U.S. launch of the Japanese product "Gourmet Water Saver". These water cleaning tablets, already a hit on Japanese markets, are just being introduced into the American market. MZI Global began, after thorough research, by redesigning the packaging both conceptually and graphically. Also by positioning the water cleansing ceramic balls as a "gourmet" water saver, they highlighted the great taste and health benefits of the inexpensive product.
The launch will be celebrated at a publicized water tasting party that will include scientific market research done by the agency’s new Research Director, Dr. Raul Perez. MZI Global will also be shooting promotional shots with attendees and models combining market research, event marketing, and shots for the production of a print ad campaign.
The package design and repositioning for American markets are only the first phase planned for the all-natural water purifier that does the job of water filters costing a lot more. The next phase will be website design as well as setting up e-commerce capability. "We try to assist our clients in any aspect they may need help in as far as marketing or launching a new product. This entails everything from competitor research and positioning, to arranging for the necessary insurances, to referring them to a competent attorney to deal with liability and international trade issues. We believe that going the extra mile is what sets us apart.", says writer and account executive David Phillips.
Who We Are at MZI Global Market Entry Strategy Firm:
‘Engaging with customers on their own “terrain” in terms of sharing of knowledge, experience, and culture, to create brand attachments’
MZI Global is an award-winning, strategic marketing consulting firm that specializes in new market entry, ethnic segmentation, strategy, and marketing across a wide spectrum of industries. Since 1987 MZI has been under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor. MZI Global’s Ethnosynergism ® methodology delivers cost efficient, highly competitive market entry solutions for B2B and B2C markets. Our company is committed to guiding its clients from initial strategy to well executed solutions, helping them surmount any challenge and achieve their every business goal. We connect our clients with target markets worldwide.
Contact Information
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