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July 29, 2009

MZI Global Introduces A Brand New Barcelona Branch!

MZI Global Introduces A Rand New Barcelona Branch!

Introducing a new and improved marketing consulting firm stationed in Barcelona, Spain.

In order to help fashion clients cut photography and production costs, as well as capturing the impacting and exotic ambience of international locations and climate, MZI Global, is opening an affiliated branch in Barcelona, Spain. 

Someone might wonder, while others corporations are closing international offices to cut costs, why MZI Global is opening an overseas office? Says company President, Mira Zivkovich, "The answer is simple; to cut cost."  Zivkovich stated four primary reasons for opening a Spanish office:

The imagery of the majestic coastlines of the Costa del Sol, the immaculate sunrises and sunsets of the area allow us to shoot ads utilizing the ambiance of the location to promote a lifestyle in our advertisements. This creates positive feelings, desire, and ultimately drives sales.

Climate constraints:

Usually fashion photo shoots are completed 6 months prior to production and placement of the ad. For our East coast clients, renting NY locations can be very expensive (1000+ plus per day). Flying a crew to the Caribbean is even more costly. 

Time and the Bottom Line:
Opening offices in Barcelona, with a European crew and models ready on a standby basis for projects, allows us to fly with only a few suitcases filled with a new collection and shoot in just a few days.  The bottom line is that it ends up being more cost effective than shooting in a NY studio and compresses the time frame for completion of the project. This also ensures that we can use the best models, photographers, and have the genuine look and feel of shooting on location at no extra cost.  It saves us money, which we can pass on to our clients as increased value. 

Increased Access to Latin Markets:
With Spanish speakers comprising a large part of the US population and getting larger, this office is also a prime location for MZI Global to continue to market to Latino audiences domestically and worldwide.

Who We Are at MZI Global Market Entry Strategy Firm:

‘Engaging with customers on their own “terrain” in terms of sharing of knowledge, experience, and culture, to create brand attachments’

MZI Global is an award-winning, strategic marketing consulting firm that specializes in new market entry, ethnic segmentation, strategy, and marketing across a wide spectrum of industries. Since 1987 MZI has been under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor.  MZI Global’s Ethnosynergism ® methodology delivers cost efficient, highly competitive market entry solutions for B2B and B2C markets. Our company is committed to guiding its clients from initial strategy to well executed solutions, helping them surmount any challenge and achieve their every business goal. We connect our clients with target markets worldwide.  For more information, please visit

Contact Information

Larissa Van Duser
51 West 14th Street, 4th Floor
New York, NY 10011
T: (212) 366-5409
    (888) 699-7531
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