MZI Global Offers Domestic Media Buys in China Thus Increasing Global Recognition and Popularity
Because of a unique partnership with international Chinese television station production company called Skyarc International Media, MZI is now able to offer American companies ways to increase global recognition and reach Chinese audiences both internationally and domestically.
MZI Global now offers qualifying CEO’s and other top leaders the opportunity to appear on Chinese Television on a show that would pair them with a Chinese counterpart. For example the CEO of AT&T could appear opposite the CEO of China’s Telecom for lively discussion. The interviews would be conducted on primetime in China on CCTV4 and broadcast via satellite in America and Europe. In addition, in order to help companies and organizations that want to go to Chinese markets, MZI Global offers media placement and production on one of the top TV networks in China, with an audience of over 900 Million people.
With this strategic alliance with Skyarc International Media, MZI Global’s President Mira Zivkovich says, "Our goal was to incorporate our integrated marketing services, including the ability to build multilingual web sites for US corporations, with the opportunity to market US companies to a targeted audience of 900 million Chinese that is composed, primarily, of upscale professionals.
On the domestic side, MZI Global partners with Skyarc International Media, to reach the large and growing population of Chinese living in the US. Chinese Americans have billions of dollars of discretionary income and own many small and medium-sized businesses. More than one-third hold advanced or college degrees. Some of the reasons that this is a promising market that must be catered to with particular care are:
The Chinese population in America is a fast growing one, fueled mostly by new immigrants:
* More than 40% of the Chinese population in America is foreign-born and this rate of immigration is increasing.
* The Chinese population is relatively insular compared to the many other ethnic groups.
* More than 80% of Chinese people living in America speak Chinese in their homes.
* Almost a third of this group speaks English poorly or not at all.
* 96% of Asians in America live in metropolitan areas, many concentrating in areas with people of similar cultural background.
Who We Are at MZI Global Market Entry Strategy Firm:
‘Engaging with customers on their own “terrain” in terms of sharing of knowledge,experience, and culture, to create brand attachments’
MZI Global is an award-winning, strategic marketing consulting firm that specializes in new market entry, ethnic segmentation, strategy, and marketing across a wide spectrum of industries. Since 1987 MZI has been under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor. MZI Global’s Ethnosynergism ® methodology delivers cost efficient, highly competitive market entry solutions for B2B and B2C markets. Our company is committed to guiding its clients from initial strategy to well executed solutions, helping them surmount any challenge and achieve their every business goal. We connect our clients with target markets worldwide. For more information, please visit www.mziglobal.com
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