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July 29, 2009

MZI Adds New Research Director

MZI Adds New Research Director

Introducing Gloria Baea, Newly Appointed Research Director


MZI Global announces that it is now providing professional-level market research services to its clients via the addition of Gloria Baea, it’s newly appointed Research Director.  Custom-designed to support each new and ongoing marketing effort, the new services add qualitative and quantitative research capability to the firm. 

MZI Global’s integrated market research services include focus groups, quads, triads, dyads, and in-depth interviews, chosen according to specific client needs.  In addition, MZI Global has gained the capability to conduct surveys over the Internet, mail, or telephone to help evaluate marketing and PR campaigns.

"The offering of market research services at the agency level will allow for seamless integration of research within marketing plans to the benefit of MZI Global’s clients" says Ms. Baea.  In today’s environment of integrated marketing, the most proficient marketers begin their integration at the research level, pre-production. 

"The addition of comprehensive market research capabilities gives us that much more to offer.  It is one more means of ensuring that the investment in time, resources, and trust that our clients make with us pays off.  We are very excited about the expanded role we are now able to play in the marketing and sales efforts of our clients.", says Mira Zivkovich, company President.


Who We Are at MZI Global Market Entry Strategy Firm:

‘Engaging with customers on their own “terrain” in terms of sharing of knowledge, experience, and culture, to create brand attachments’

MZI Global is an award-winning, strategic marketing consulting firm that specializes in new market entry, ethnic segmentation, strategy, and marketing across a wide spectrum of industries. Since 1987 MZI has been under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor.  MZI Global’s Ethnosynergism ® methodology delivers cost efficient, highly competitive market entry solutions for B2B and B2C markets. Our company is committed to guiding its clients from initial strategy to well executed solutions, helping them surmount any challenge and achieve their every business goal. We connect our clients with target markets worldwide. 

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