CEO of MZI Global Marketing, Mira Zivkovich, Among 100 Recipients of the Ellis Island Medal of Honor
Mira Zivkovich, a leader in heritage and multicultural marketing, has used her abilities and resources as President and CEO of MZI Global Marketing to promote social responsibility and awareness for various organizations and multicultural communities. She was awarded the Ellis Island Medal of Honor by the National Ethnic Coalition of Organizations (NECO) on Saturday, May 12, 2007.
Each year, NECO serves as umbrella representing over 300 ethnic groups in the U.S. and awards annually the Ellis Island Medal of Honor to 100 outstanding individuals who portray a lifestyle dedicated to the community, exhibit interests for the preservation of cultural groups and who share and contribute through personal and professional achievements toward the overall benefit of society.
Both the United States Senate and House of Representatives have officially passed resolutions recognizing the Ellis Island Medals of Honor, which ranks among this country’s most prestigious awards. Each year, Ellis Island Medal of Honor recipients are listed in the Congressional Record, honoring those who have made enduring contributions to our nation and to the world.
The Ellis Island Medal of Honor 2-day event begins with a reception the evening before the official presentation ceremony at the prestigious Metropolitan Club in NYC where the medalists meet each other. The following afternoon, recipients and guests are taken by ferry boat to Ellis Island for the ceremonial event lasting 7 hours. The colossal production worthy of Hollywood, starts with a ceremony in a 16,000 square foot tent, over 250 entertainers, marching bands, performers in full regalia, to honor the medalists. There are lights, camera and plenty of action but nothing matches the patriotic and emotional event which medalist Mira Zivkovich describes as the most memorable moment in her life. Following the tent ceremony, the medalists and over a thousand guests proceed to the Great Hall ballroom where candlelight, elegantly appointed tables, music and dance greet the medalists and their families for the evening’s dinner celebration. To top everything, this spectacular ceremony and premier event of the year in New York City, ends with Grucci spectacular fireworks display in backdrop of New York Harbor.
Ms. Zivkovich is also the founder of the Slavic Heritage Coalition, which promotes the contributions of Slavic-Americans to American society, Her knowledge of heritage has helped her to make connections in the business of global marketing and develop marketing based on culture. Studies shows that 40 % of Americans can trace their roots to ancestors who entered United States through Ellis Island and are aware of their heritage roots. This has lead her to develop a proprietary methodology - Ethnosynergism®, which provides insights into the attitudes and behaviors of numerous market segments and connects companies and brands with diverse consumer groups. Ms. Zivkovich stated: “For me, the loss of one’s heritage means a loss of identity and who we are as Americans, collectively. I strongly believe that the individual we have become today is a direct result of our history and places from which our elders came. Our past is something to build upon, something to fall back on, something that gives us courage to go forward, and something that makes us solid and stable as rock.”
Tremendous appreciation goes to her beloved son, Brian Zivkovich Choudhary, and friends who also understand her commitments to her objectives and declining so many social engagements. Additional recipients of the 2007 Ellis Island Medals of Honor include: Her Excellency Sheikha Haya Rashed Al Khalifa, President of the 61st Session of the United Nations General Assembly; Senator Chuck Hagel; Rev. John I. Jenkins, C.S.C., President of the University of Notre Dame; U.S. Congressman Tom Lantos, Chairman of the House Committee on Foreign Affairs.
Zivkovich has successfully transferred her leadership experience at her firm to assist critical social issues. “Our pro bono work allows us to help others and reaffirms our core company values. We believe good business should be meaningful, which is why MZI is committed to improving communities throughout the world,” says Mira Zivkovich. She incorporates this philosophy in everything she does by speaking for the voices that cannot be heard and by donating her time and energy to various compelling causes over the years.
Because of her many achievements and her ability to touch communities through her personal and professional achievements, Zivkovich was honored at this year’s ceremony on Saturday, May 12, 2007 in New York City. Zivkovich will join the honored ranks of past recipients include six U.S. Presidents -Bill Clinton, George Bush, Ronald Reagan, Jimmy Carter, and Gerald Ford as well as Nobel laureates, entertainers, athletes, entrepreneurs, religious leaders and business executives, such as Bob Hope, Frank Sinatra, Muhammad Ali, Rosa Parks, Elie Wiesel, General Norman Schwarzkopf, Mickey Mantle, Gloria Estefan, Michael Douglas and Siegfried & Roy.
For more information, please see our official press release: