May 17, 2010

MZI Global is launching a top Asian beauty brand ElishaCoy in the US Market with the innovative “no makeup” approach. A combination of ElishaCoy all natural ingredients, cutting edge technology and scientifically proven results guarantee a flawless skin for all ages and ethnicities. Now , US consumers can benefit from ElishaCoy’s innovative products and enjoy a long-lasting fresh polished look in seconds without harming their skin.

Asian women worldwide are renowned for their smooth, porcelain-like skin. Now, for the first time, women in the U.S. market can achieve the same youthful results, as ElishaCoy shares its innovative products and secrets with the American market

ElishaCoy is a leading brand from So. Korea making its debut in the U.S. after a smashing launch in Japan. “Early test marketing shows that sheer translucent creams with a pearl like affect are in demand with U.S. consumers,” says says Mira Zivkovish, President of MZI Global the New York based firm launching the brand in the U.S. “The lightweight translucent creams illuminate skin instantly while evening skin tone. We call it the ‘no makeup’ approach, creating complexion perfection.”

Now, women in the US can benefit from ElishaCoy’s dual treatment/concealing products that deliver a fresh, polished look to cover imperfections in seconds without actually applying makeup. The 100% natural cosmetic line delivers long-lasting effects to “let nature in” without harsh chemicals or harm to the skin or the environment. And, it provides a healthy alternative to traditional products that contain harsh chemicals.

Unlike traditional full-coverage foundation, ElishaCoy creams have a weightless feel that becomes fluid on contact, melting into skin. The minimal pigment levels create a sheer diaphanous finish so skin looks lit from within.

Since 2004, ElishaCoy has implemented a nature-based scientific approach to develop authentic and organic beauty products. The product line uses gentle ingredients that have proven their effect in nature, such as:

• Arbutin - found in the leaves of cranberries, bearberries, blueberries and pears, this natural whitening agent restores and promotes melanin and treats hyper pigmentation caused by acne, infections and scars. It also works as a whitener for freckles.
• Chamomile - softens, tones, and balances inflamed skin and reduces unsightly capillaries and pores.
• Argon Oil – found in Morroco on Argan trees, it is one of the rarest oils in the world containing vitamin E, essential fatty acids, and antioxidants to treat dry skin, wrinkles and acne.
• Mulberry Root Extract – used through ancient times in Asia for its traditional healing properties and skin whitening capabilities, it also promotes elasticity.
• Lemon Extract – used for its anti-wrinkle capabilities, it contains high concentrations of Vitamin C, which works with collagen to keep the skin firm and flexible. Its aromatherapy properties also enhance moods.
• Marigold Extract – preserves beauty and prevents infection with its antioxidant, anti-bacterial and anti-septic properties.

ElishaCoy products will be available through www.koreancreation.com, an e-commerce web site starting on June, 2010. Wholesalers and distributors please contact MZI Global Marketing at 212 366 5409.


About MZI Global:
MZI Global is the ultimate resource for South Korean products. MZI Global’s Ethnosynergism^® network of relationships includes local and foreign governments with 1000+ companies and across 10 + cultures and languages. Through a central contact point, MZI Global enables the U.S. supply chain to deal with one resource and who understands U.S. corporate needs, while introducing international markets with innovative products from Korea. MZI Global, often called a “deal maker”, focuses on cost-effective market entry on a global scale.

MZI Global’s clients represent some of the leading ECO - GREEN Asian suppliers across various industries including: Cosmetics – beauty supply, food and beverage, furnishings, technology, equipment, linens, amenities, cleaning, and more.

With full support of the SBC Korean exporting agency and its trade association, South Korean companies are becoming trusted partners for U.S. buyers. Hundreds of new South Korean products can be sourced via the MZI Global network.

Under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor, MZI Global puts its international, multicultural marketing expertise to use through strategy development and implementation. Learn more at www.mziglobal.com.


For more information, please view the official press release:
http://www.prweb.com/releases/ElishaCoy/05/prweb4007564.htm

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