Introducing Leading Asian Contemporary Designer
MZI Global is strategically consulting the launch of a leading Asian contemporary designer of mix-and-match pieces to the U.S. market. This contemporary designer collection, already a hit in Asian markets, is being introduced into the American market. MZI Global conducted extensive, thorough research of the current economic conditions in the U.S. and its relationship to the fashion industry through primary and secondary research. By positioning the collection as “classics with a twist”, the pieces are ideal for the harsh economy as consumers seek to invest in pieces that are able to last through countless fashion cycles. 
MZI Global also compiled press and marketing tools for the fashion label for better adjustment to the American market. Consulting for the emerging brand included strategic roadmaps, pricing strategies, proper distribution strategies, and branding strategies for successful entrance into the U.S.
The collection is a compilation of European inspired design elements along with the use of high quality fabric combinations in a muted color palette. The simple yet subtly unique pieces offer consumers the versatility and sophistication not easily obtained. "The designs are different but amazingly wearable," says Larissa Van Duser, fashion consultant. "Each piece has its own quiet tranquility that bridges the gap between femininity and everyday casual wear."
About Seize Sei
The head designer, Ms. Sung Ah Cho graduated from Polimoda International Institute in Italy in 2002. Working for various design teams such as the Italian brand, BERETTA, French brand, Raid Gauloises and launching the Jeep Europe Fashion line (Chrysler) over the years has prepared her to work as a design consultant for Italian brand BELFE and established DI ("design of idea") in Korea by 2007. Ultimately launching her own brand, Seize Sei, Ms. Cho is seeking to expand the name of her brand in the US. For more information, please visit www.seizesei.com.
About Small Business Corporation of Korea (SBC)
Since its foundation as a non-profit government agency in 1979, SBC has been committed to fostering and promoting over 4000 small and medium sized Korean businesses such as Seize Sei. SBC understands that excellence comes in different sizes and offers assistance to Korean businesses successfully enter the U.S. market. With regional headquarters located in New Jersey, it provides a variety of support services such as training, marketing, and financial assistance in order to increase the global competitiveness of Korean businesses. For more information, please visit Small Business Corporation.
For more information about Seize Sei, please view the official press release of the U.S. launch, http://www.prweb.com/releases/2009/09/prweb2889574.htm
For more images of Seize Sei, see our gallery:
http://www.mziglobal.com/galery/category/Fashion_Textile/Seize_Sei
