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September 29, 2009

Introducing Organic Cotton Bed, Bath, and Baby Products


MZI Global is strategically consulting the U.S. launch of organic cotton products to the home, spa, and baby apparel industries. These organic cotton products, already a hit in Asian markets, are being introduced into the American market. MZI Global conducted extensive primary and secondary research of the opportunities in which this collection can be positioned.

MZI Global also compiled press and marketing tools for Walden Organics for better adjustment to the American market. Consulting for the emerging brand included strategic roadmaps, pricing strategies, proper distribution strategies, and branding strategies for a successful entrance into the U.S. The collection, which consists of washcloths, towels in various sizes, cotton slippers, handmade soaps and bedding consisting of bed sheets, pillowcases, and blankets, as well as hypo-allergenic baby mittens, booties, tops, bonnets, bibs, and stuffed toys are ideal for the baby, home product, spa, and hotel industries.

The organic cotton collection will be available at the Hotel/Motel & Restaurant Show, a tradeshow of buyers, dealers, and purchasers from the hotel and restaurant industries. MZI Global has aligned with Hessed Club Inc., the parent company of Walden Organics, towards the philosophy of being green and environmentally friendly. Toran Living, also a part of Hessed Club, specializes in microfiber bathrobes, towels, and baby products.

For more information about Walden Organics, Toran Living, and the participation in the Hotel/Motel & Restaurant Show, please view the official press release, http://www.prweb.com/releases/organiccottonproducts/waldenorganics/prweb2948464.htm and http://www.prweb.com/releases/2009/10/prweb3085784.htm.

About Hessed Club Inc./Walden Organics:

Hessed Club Inc. is pleased to represent Walden Organics with its breakthrough, innovative development in the organic textile industry. Hessed Club Inc., a manufacturing and promotional product marketing company, specializes in producing and providing sales promotional products for companies. Since 2002, the company’s president, Seon Jung Kim, has guided the company toward successful results with her expertise in sales promotion, partner relationship marketing, and promotional product management in various industries. The company also carries micro-fiber textile products and knitted scarves. For more information, please visit www.hessedclub.com.

About MZI Global

MZI Global is a strategy-consulting and implementation firm that focuses on market entry and globalization via its Ethnosynergism® market entry methodology. Since 1987, MZI Global has successfully completed over 1000 projects. A market entry strategy rainmaker, MZI Global ventures into new domestic and/or international markets.

MZI Global’s clients represent some of the leading ECO-friendly and GREEN Asian suppliers across various industries, including food and beverage, furnishings, technology, equipment, linens, amenities, tableware, cleaning, and more. With full support of the SBC Korean exporting agency and its trade association, South Korean companies are becoming trusted partners for U.S. buyers. Hundreds of new South Korean products can be sourced via the MZI Global network.

Under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor, MZI Global puts its international, multicultural marketing expertise to use through strategy development and implementation.

MZI Global’s Ethnosynergism® network of relationships includes local and foreign governments with 1000+ companies and across 10 + cultures and languages. It focuses on internal and social responsibility, as well as helping clients achieve market entry prowess on a global scale.

About Small Business Corporation of Korea (SBC)

Since its foundation as a non-profit government agency in 1979, SBC has been committed to fostering and promoting over 4000 small and medium sized Korean businesses: Hessed Club Inc. (Walden Organics and Toran Living), Hanyang Enterprise Co., Ltd, and J&P Co., Ltd. SBC understands that excellence comes in different sizes and offers assistance to Korean businesses in entering the U.S. market. With a regional headquarters office located in New Jersey, it provides a variety of support services such as training, marketing, and financial assistance in order to increase the global competitiveness of Korean businesses. For more information, please visit Small Business Corporation.