MZI Global Inc. - Client Issue Questionnaire

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Client Issue Questionnaire

MZI Global Inc. is a market entry consulting firm that specializes in 15 industries and 10 languages. To better assist us in understanding how our MZI Global® market entry services can help you debut new ventures, markets, or projects in business, please answer the questions below:

1. Which industry would you like to enter?

2. What is your primary language (language of your business transactions)?

3. What are your goals for this business endeavor?

4. Are your new market initiatives...

Business-to-Business Sector

Business-to-Consumer Sector

Both

5. Do you wish to target:

New domestic markets

New customer segments

New product markets

None of the above

6. Are you reviewing your audit performance on a regular basis?

I perform positioning analysis to understand my standing in the market place

I perform competitive breakdowns to understand how my product compares to its competition

I perform market forecasting to guide my decisions

I perform segment analysis to target customers effectively

7. Do you currently perform branding and brand portfolio analysis?

Yes (in house)

Yes (out source)

8. Do you have metrics to measure the success of your marketing strategy?

Yes, I continually and accurately evaluating performance

Yes, I evaluate performance intermittently

No, I don�t evaluate the success of my marketing strategy

9. Do you utilize trade show marketing to increase sales?

Yes, I continually and accurately evaluating performance

Yes, attend and use marketing

Yes, attend but don�t market

10. Do you utilize public relations to introduce new products to the public?

Yes

11. Which marketing activities does your company currently utilize for market entry?

12. What does your company need to enter new markets?

13. Who mainly conducts your strategic planning and produces your marketing material?

In house

Out source

None

14. Which market entry services do you require?

15. When it comes to marketing decisions, who is the final decision maker within your company?

Final Decision Maker

Strongly Influence the Final Decision Maker

Research and Evaluation

First Name:

Last Name:

Company/Organization/School:

Email Address:

Phone Number: (Please include country code)

Country/Region:

States:

Confirmation Code:

Type Code: