Pre-Campaign Planning
Pre-campaign planning for social marketing comprises of identifying microsegments using principles of Ethnosynergism®, and the in-depth study of issues that are most important for consumers in these segments. This groundwork enables MZI Global® experts to identify marketing messages and strategic partnerships with community resources. In the latter stages that follow pre campaign planning, the two components mentioned above are wrapped into a well-planned, research based, multi-channel approach in order to reach and influence targeted segments of a society or community.
At the MZI Global® agency, we think of social marketing as selling positive behaviors, which can benefit society at large. Marketing with a cause is a powerful approach in addressing a wide range of today’s social problems. We believe in bringing about voluntary behavior change in the lives of individuals that can have meaningful benefits, both for individuals and society as a whole. In order to be socially responsible, we plan people-oriented campaigns for our clients.
