MZI Global utilizes a full spectrum of market intelligence tools (traditional and non-traditional) to engineer a strategic market entry plan. The ultimate goal of our market intelligence research is to achieve a comprehensive understanding of consumer purchasing behavior. Throughout the research process, MZI Global gathers relevant data that is 100% accurate, timely, usable, understandable and meaningful. At the heart of our market intelligence research is our Ethnosynergism® methodology based on cultural micro-segmentation. By discovering unique cultural market segments, we reveal essential insights needed to penetrate markets in the U.S. and abroad. MZI Global Integrated Marketing Services Encompass: Ethnosynergism®: Through our proprietary profiling technology, MZI Global identifies cultural, sub-cultural and economic parameters of prospective markets. We match client offerings to specific market needs by understanding implicit and explicit consumer attitudes. Strategic Market Audit: This comprehensive audit enables clients to strategically align finite resources with business development. It answers questions involving growth plans, competition and target customers to profitably penetrate new markets. For more information, please visit our Ethnosynergism site.
Market Research: MZI Global focuses on profitability and return on investment for every client, which differentiates us from competitors. We research, analyze and develop strategic plans to create compelling value-added offerings that outperform competition. 