Brand Name: SBC
Product/Service Type or Description: Government and Public Sector

Overview:
MZI Produce E-Learning Guide for Foreign Government

A foreign governmental agency, SBC enlisted MZI Global to develop an E-Learning program to aid foreign companies seeking to enter the U.S. market. MZI Global researched and created a detailed program to education foreign companies, providing a step-by-step guide with everything from industry overviews to certification and incorporation procedures. Translated into multiple foreign languages, the program was implemented online, aiding foreign companies in the development of marketing entry strategies.

Situation Analysis:
•Foreign companies needed to learn a method to enter U.S. markets
•U.S. markets are very profitable

Client Challenges:
•Creation of e-learning program for foreign companies
•Necessitation of an overview of U.S. industries
•Identification of detailed information regarding strategies for entering the U.S. market

MZI Global’s Solution:
•Research and analyze leading U.S. industries
•Develop guidelines and basic strategies for U.S. market entry
•Summarize legal and registration policies required for U.S. market entry by working with industry experts
•Create a comprehensive E-learning program for foreign companies looking to enter the U.S. market

Results:
•Completed and launched a comprehensive E-Learning program that provided foreign companies looking to expand insight into the U.S. market