Brand Name: Ortopediaklinikka Ortis
Product/Service Type or Description: Healthcare/Medical

Overview:
MZI Global Gives Finnish Healthcare Provider a Shot in the Arm with a Patient First Set of Solutions

Ortopediaklinikka Ortis of Finland, an orthopedic clinic, needed to increase their patient base, improve their level of care, streamline efficiency and lower costs.  In addition, they needed to focus on building personal relationships with their patients.  MZI Global’s challenge was to bring the Finnish healthcare provider into the 21st century with a technologically intensive marketing strategy, all the while maintaining the focus on their patients.

Situation Analysis:

• In need of increasing awareness about services
• Orthopedic Clinic needed help in building relationships with their patients
• Lacked an efficient means to reach their objectives

Marketing Challenge:

• Create awareness of their services
• Increase their patient base by stimulating demand for services
• Improve their level of care
• Streamline the patient screening process to lower costs

 
Solution:

• Positioned clinic as the best in customer care relative to competitors
• MZI Global conducted in-depth market research of the company and the industry within which it operates; after surveying customer and public perceptions of the clinic’s services MZI Global decided to focus their efforts on three main areas:
  • Web site development
  • Integrated delivery systems strategy
  • Database marketing
• The new website consisted of an online forum that allowed real time communication between patients and their physicians
• Physicians were able to maintain contact with patients even when vacationing, allowing them to provide further personal care and advice through:
• Integrated Delivery Systems Strategy allowed the clinic to offer patient diagnosis, surgery, treatment, rehabilitation therapy, follow-up care, and equipment consolidating it into one billing system
• Targeted database marketing enabling the clinic to identify and connect with people within the community.  Through Ethnosynergism_^® we were able to establish a relationship between the doctor and patient
• Orthopedic Clinic and the community creating awareness of their services
• The database allowed for increased attention to potential patients
• Identified members of the community that were high at risk
• Future need and quick treatment
• Direct mailing lists were compiled along with specially designed marketing pieces
• Extraordinary level of care, and experience
• Customer relationship management: patients would see a consistent team of professionals so as to facilitate the forming of relationships between physicians and patients
• Programs were established to help maintain special focus   
• Attention to patients, as well as to solidify relationships increased loyalty to the clinic

Results:

• The new website attracted many potential patients. The result was a 45% increase in profits
• E-commerce development enabled the clinic to effectively market their orthopedic medical equipment, both a crucial part of the rehabilitative process, and a significant source of income for the clinic
• New focus on patients and relationship building made patients feel more at ease with the clinic and created trust, and loyalty between the clinic and its patients that led to optimal results for the clinic

 

"MZI not only crystallized a strategy to move us towards being a more efficient, patient-centered organization, they actually implemented the initiatives that are taking us there."

—Dr. Seppo Anttila, Chief Medical Officer