Brand Name: Marrakesh Voyage
Product/Service Type or Description: Travel and Tourism

Overview:
MZI Global Puts a New Spin on an Ancient Tourist Allure

Travel agency, Marrakesh Voyage located in the Moroccan desert nation, wanted to increase the country’s viability as a travel destination.  They contacted MZI Global to help them increase tourism to their country by advertising.  MZI Global developed a marketing strategy that was successful in directing tourists to vacation in this beautiful country.

Situation Analysis:

• Need to attract tourism to Moroccan destination
• In need of marketing tools to increase awareness

Marketing Challenge:

• Increase the country’s appeal to tourists
• Influence potential travelers perception of a desert vacation
• Use aesthetic appeal to encourage impulse purchases

Solution:

• MZI Global positioned Morocco as a vacation spot for the 21st century
• Designed all marketing tools to preserving the rich, historical, romantic image of the desert
• Event Planning:
  • MZI Global planned a weeklong festival that would culminate with travelers partying underneath the Saharan stars on New Year’s Eve to some of the hottest dance music around
• Additional highlights included:
  • Accommodations at refurbished Moroccan castles and five star hotels
  • Golfing at some of the most highly rated courses in the world
  • Hiking authentic local tourist trails
  • Produced high quality, full-color brochures
• Public Relations:
  • Utilized fusion marketing to promote the country at high profile events that were covered by the media
  • Established relationships with other clients and business partners in order to promote the project

Results:

• MZI Global achieved 100% of its objectives
• Increase in awareness of the country’s beauty
• Increase in tourism
• The agency was so successful in their efforts that they garnered the blessing of the country’s new monarch, Mohammed the VI