January 07, 2010What tools are necessary for a successful implementation?
For successful implementation, the firm should have in depth market intelligence of how to analyze data and how to utilize it into different strategies and ideas.
January 07, 2010The Emerging Importance of Ethnography
As more companies refocus squarely on the consumer, ethnography and its proponents have become star players.
January 07, 2010What are MZI Global’s key achievements?
Pioneered “Ethnosynergism™” market system via segmentation
Ethnosynergism™: Innovative approach to branding that identifies new customer segments and new markets through a hands-on method. Pioneered “MOVIE_LOG” to
January 07, 2010How do you get an organization that is genuinely market responsive?
Marketing is not just about promotion and advertising, even though the masses tend to think that’s all marketing is. The organization has to understand the market in order to be successful. With information on the market, the firms must decide who t
January 07, 2010Slavic Heritage and Culture
Dating back to as early as September 2005, the New York metro area has been experiencing a noticeable rise in enthusiasm for Slavic culture and art. Because of the significant purchasing power of Slavic communities, this rise in interest makes the Slavic
January 07, 2010What are the benefits of working with MZI Global?
Benefits of MZI Global: Key success factor, Provide/maintain pioneering status via ES, Confidence, Internal and external endorsements, CSR as part of strategy, Meaningful and specific solutions for clients issues, Support and realism in t
January 07, 2010How do you properly define a market?
It is important to define a market in terms of need sets and not by their products. It is then necessary to correctly segment your audience/target. And finally, you must match your offers to the needs of the segment.
January 07, 2010What are the most common concerns of MZI Global’s clients?
Whether they are a US based or a global/international firm, clients are most concerned about the risk of entering new markets that they are unfamiliar with. We provide a comprehensive roadmap on how to best enter their target markets and reach their custo
January 07, 2010What are the benefits of the MZI Global Alliance Network?
MZI Global is the creator of its own global alliance market system network Ethnosynergism®, covering 10 language groups and 15 industries:
January 07, 2010What is MZI Global’s fee and engagements process?
MZI Global is “Lean and Mean”: No firm of our size can match our international and multicultural experience, with value proposition unmatched to any other consulting firm specializing in market entry issues.
January 07, 2010How Much Should Be Budgeted for an Integrated Program?
This article explains the thought process and importance of allocating a budget.
January 07, 2010Which trends are growing in marketing?
What is changing and has already changed has been driven by changing technology. One of the biggest changes is that consumers and customers now know more about their suppliers than suppliers know about them. With the Gen Y growing up with tech
July 29, 2009Let MZI Global “Logo It” For Your Firm
The industry leader in market consultation can add that “wow” effect to your advertisements
July 29, 2009MZI Global Offers Europe As Your Studio, At No Extra Cost!
Destinations in: Paris, Barcelona, Madrid, and Finland!
July 29, 2009Industry Leader in Research
Research Marketing- one of the areas of expertise here at MZI Global