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July 15, 2009
Grab Attention and Profits with MZI’s Exclusive Archive of Over 100,000 One-of a-Kind, Gallery Qua
MZI Global has attained a mass amount of images that can be used to benefit and promote your company’s creative image.

July 15, 2009
How is an Integrated Marketing Program developed?
This article highlights the aspects of an integrated marketing approach and how it benefits your company.

July 15, 2009
Marketing Firm, MZI, Delivers Affluent and Influential Markets for Major Profits
This article explains MZI Global’s new strategy of marketing that can increase your company’s profits.

July 14, 2009
Press Rooms and Media Sections: Valuable Assets to Your Website
The press or media section of your website can be a very strong branding and marketing vehicle.  Often companies ignore these sections of their websites and do not realize the impact they have on consumers.

July 12, 2009
Entry into Ethnic Markets
The combined buying power of ethnic and minority groups is predicted to grow substantially in the next few years, and marketers need to recognize the cultural norms and traditions of these groups to successfully understand their consumers.

July 12, 2009
Using Sales Promotions to Stimulate Immediate Sales
Sales promotions are marketing activities that provide incentives to consumers, distributors, or the sales force to stimulate immediate sales.  There are many different forms of sales promotions, and each is used to stimulate short-term sales.

July 12, 2009
The Power of Direct Marketing
Direct Marketing is a variety of activities, including direct sales, telemarketing, and direct-response ads through direct mailings, broadcast and print media.  Direct Marketing plays a big role in the integrated marketing communication programs of c

July 11, 2009
The Evolving Art of Product Placement
Product Placement has been making quite a few appearances on television, video games, music videos, Broadway Musicals, and even books.  When done correctly, product placement can add a sense of realism that something generic cannot.

July 11, 2009
Defining Ethnicity from a Marketing Perspective
Because of the ongoing demographic fluctuations and the prospects of even greater population changes over the next few decades, businesses are developing new marketing strategies that focus on the emerging multicultural segments.

July 11, 2009
Planning an Effective Promotional Program
A promotional program is an essential component of the overall marketing communications program.  When planning for a promotional program you need to know how all the parts of the promotional mix will affect the overall marketing plan. 

July 11, 2009
A Crash Course in Successful Web Design
User-Centered Methodology teaches us that successful websites are built around the needs of the user. A website that is easy to use and understand helps enhance a company’s image and generate new business.

July 11, 2009
Branding in a Multicultural Context
To efficiently communicate a brand’s message, marketers must understand the differences between the high and low context cultures, and how they interpret messages presented to them. 

July 11, 2009
Complement Advertising with a Broader Public Relations Strategy
Public Relations provides a communications tool that can assume many of the functions of conventional advertising and marketing.

July 11, 2009
Guidelines to Successful Website Design
User-Centered Methodology teaches us that successful websites are built around the needs of the user. A website that is easy to use and understand helps enhance a company’s image and generate new business.

July 11, 2009
Customizing Copy to your Audience
Custom publishing is a very successful tool that should be included in your integrated marketing program.  It allows you to form a meaningful bond between your customers that can help promote your brand.

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