Defining Ethnicity from a Marketing Perspective
Because of the ongoing demographic fluctuations and the prospects of even greater population changes over the next few decades, businesses are developing new marketing strategies that focus on the emerging multicultural segments.

Branding in a Multicultural Context
To efficiently communicate a brand’s message, marketers must understand the differences between the high and low context cultures, and how they interpret messages presented to them. 

Integrated Marketing Insight for your Company
This article shows us what integrated marketing means, and more importantly, what it means for your company.  It highlights the benefits of having an all-encompassing strategy as opposed to one that is organized separately

Making a Monthly House Call to Each of Your Customers
An effectively designed mini-magazine allows your customer to feel as though he belongs within your company culture.

The Importance of Developing an Integrated Marketing Program
An Integrated Marketing Communications Program is a comprehensive marketing strategy that promotes your business over a wide variety of media.  An IMC program involves two stages:  planning and implementation of marketing programs.

New Flash! No One Wants to Read a Boring, Outdated Press Room or Media Section
This article explains the importance of a good press room/media section and the downfalls of having ones that are outdated or poorly made.

Research Marketing
MZI Global has extensive and varied research techniques that benefit clients.

Irwin Karnick, World-Renowned Artist and Environmentalist
Irwin “Ike” Karnick is a planetary citizen; a photojournalist and filmmaker whose work uses compelling words and images designed to inspire social and environmental activism.

Are You Missing a Great Opportunity in Book Packaging?
This article explains the complexity and benefits of custom book packaging as marketing tool.

Asset Diversification is Beneficial
Diverse tactics all working towards the same goal can help your company be successful in your endeavors.

Mini-What?
This article explains what a Mini is exactly and how it is more useful and beneficial in this day and age.

Marketing to Emerging Majorities via Ethnic Media Channels
This article explains the importance and benefits to using cultural information in your marketing tactics. 

What Is User-Centered Methodology and How Will It Increase My Business?
User-Centered Methodology is a structured approach to maximizing a site’s function by emphasizing primary focus on the site’s user.

How Do I “Brand” My Country With Global Marketing?
This case studies shows how we successfully branded and marketed a Moroccan company successfully in the U.S. market.

Is Advertising Really Useful in Today’s Economy?
This article explains advertising’s crucial role in marketing and promotion and the extent of advertising’s capabilities and benefits to your company.

About Us | Expertise | Clients | Global Insights | Contact | Sitemap | Terms of Use | Privacy Policy

Wed Design & Development By Avatar